Who Is Martha Atack?
Martha Atack is a British talent manager, former actress, and one of the rising behind-the-scenes figures in UK entertainment. She is best known for her work as Head of Unscripted & Entertainment at Curtis Brown Group, one of the most respected talent agencies in the UK. While she is also known publicly as the sister of actress and comedian Emily Atack, Martha has built a career entirely on her own merit.
Her achievements include developing top media personalities, leading strategic talent divisions, and shaping careers across television, radio, digital content, and social media. She matters in the entertainment industry because she represents the new generation of talent managers who understand traditional broadcasting and the fast-growing digital creator economy. Online, she is becoming more visible due to increased interest in her work, her family, and her role at Curtis Brown.
Martha Atack Early Life and Background
Martha Atack was born on 16 August 1991 into a creative family deeply rooted in entertainment. Her mother, Kate Robbins, is an actress, singer, and impressionist well known for her work on stage and screen. Her father, Keith Atack, is a professional musician who was part of the band Child.
Growing up in such an artistic home meant Martha was surrounded by music, acting, writing, comedy, and performance from an early age. This environment encouraged creativity and gave her direct insight into the realities of the entertainment world. Watching her mother perform, her father tour, and her sister Emily begin acting gave her a full picture of how the industry works both on and off camera.
Martha Atack Age and Key Biographical Facts
Martha Atack is 34 years old in 2025, born in 1991. She belongs to a generation that experienced the shift from traditional TV to social media and streaming platforms. This timing plays a major role in her career success because she understands:
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The old model of TV, radio, and live entertainment
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The new world of YouTube, TikTok, Instagram, podcasts, and digital creators
Her age positions her as a modern talent manager who can relate to younger influencers while also navigating established broadcast channels.
Martha Atack’s Early Acting Career
In her teens and early twenties, Martha appeared in small roles in well-known British dramas such as Casualty and Doctors. These roles were short but meaningful. They helped her:
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Understand how a TV set operates
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Learn the pressures actors face
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Experience auditions and casting first-hand
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Gain empathy for performers
While her sister Emily continued growing her acting and comedy career, Martha realised her passion was not in long-term acting. Instead, she discovered she enjoyed the organisational, strategic, and people-focused side of entertainment.
Her acting experience later became one of her greatest strengths as a talent agent because she knows exactly what her clients go through.
Transition from Acting to Talent Management
After stepping away from acting, Martha entered the world of public relations and later talent representation. Her early PR roles taught her how media works, how brands communicate, and how to manage public images.
During this time, she noticed several industry challenges:
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Talent needed better support behind the scenes
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Many digital creators lacked professional representation
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The industry was shifting rapidly and needed new leadership
Thanks to her communication skills, empathy, and understanding of talent needs, she quickly stood out. Her background as a performer made her relatable, and her strategic mind made her effective.
Martha Atack at YMU Group
Before joining Curtis Brown, Martha worked at the well-known management agency YMU Group, where she rose through the company ranks. At YMU, she worked with a wide range of clients including presenters, comedians, digital influencers, and broadcasters.
Her strengths at YMU included:
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Building deep and trusting relationships with talent
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Understanding both traditional and digital platforms
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Supporting clients during career transitions
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Developing long-term strategies
Her reputation for being warm, reliable, and highly organised earned her respect among talent and industry professionals.
Appointment as Head of Unscripted & Entertainment at Curtis Brown Group
In 2024, Martha achieved a major career milestone when she was appointed Head of Unscripted & Entertainment at the prestigious Curtis Brown Group.
Why this appointment is significant:
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Curtis Brown is one of the UK’s top talent agencies
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The unscripted division covers TV presenters, reality stars, digital creators, podcasters, and broadcasters
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It shows Curtis Brown’s trust in her leadership
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It reflects the industry’s growing demand for experts who understand new media
Her responsibilities include:
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Managing a large roster of on-screen talent
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Identifying rising stars across digital and traditional platforms
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Negotiating contracts and partnerships
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Guiding talent careers across TV, radio, podcasting, and online content
Well-known media figures she has worked with:
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Sara Cox
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Angela Scanlon
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Giovanna Fletcher
Her leadership helps Curtis Brown remain a leader in modern entertainment.
Martha Atack’s Role in the Unscripted Entertainment Boom
Unscripted entertainment—such as reality TV, documentaries, factual shows, and digital creator content—has been growing rapidly in the UK. Martha plays a key role in this movement.
Her impact includes:
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Spotting new trends in podcasts, YouTube, TikTok, and streaming
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Recognising digital-first creators with mainstream potential
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Supporting traditional presenters transitioning into digital formats
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Helping creators grow into multi-platform stars
As the entertainment industry shifts away from old TV-only models, Martha is one of the managers leading the new direction.
Key Skills and Strengths That Define Martha Atack’s Career
Martha’s success is built on a strong combination of skills, including:
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Talent development: helping clients grow sustainable careers
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Negotiation: securing strong contracts and partnerships
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Brand strategy: guiding talent through brand collaborations
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Multi-platform expertise: TV, radio, podcasts, social media
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Crisis and reputation management
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Creative vision: identifying people with long-term potential
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Empathy: understanding the emotional demands on performers
These strengths make her one of the most reliable and forward-thinking talent managers of her generation.
Martha Atack’s Social Media Presence
Martha is active on Instagram (@marthaatack), where she has over 20,000 followers. Her social media stands out because:
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She uses it mainly for professional updates
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She keeps her private life out of the spotlight
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Her posts highlight her work rather than celebrity culture
This low-key approach supports her identity as a respected industry professional rather than a public figure.
Martha Atack Family: Parents, Siblings, and Creative Influence
Martha comes from a talented and well-known family:
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Mother: Kate Robbins – actress, singer, voice artist
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Father: Keith Atack – musician and composer
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Sister: Emily Atack – actress, comedian, TV presenter
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Brother: George Atack – musician and composer
Growing up in this environment helped Martha understand performance, creativity, and the demands of public life. It also gave her a strong foundation for a career supporting other performers.
Personal Life: Marriage, Relationships, and Private Lifestyle
Martha Atack married Mark Durham in August 2021. The wedding was attended by close family and friends, and her sister Emily shared a few moments online.
Outside of this, Martha maintains a very private personal life. She rarely posts personal photos, does not engage in public drama, and keeps her relationship and family life discreet. This intentional privacy helps her stay focused on her career while avoiding unnecessary media attention.
Martha Atack Net Worth and Financial Overview
As of 2025, Martha Atack’s estimated net worth is £1 million to £3 million. Her income comes from:
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Senior management roles at talent agencies
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Long-term relationships with high-profile clients
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Commission-based earnings from contracts and deals
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Industry consultancy and leadership work
Her role at Curtis Brown is prestigious and well-paid, giving her strong financial stability and career longevity.
Does Martha Atack Have a Wikipedia Page?
Currently, Martha Atack does not have her own Wikipedia page. This is mainly because she stays out of the public spotlight. However:
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Journalists frequently reference her when writing about Curtis Brown
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She appears in articles about the Atack family
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Her influence in the industry is growing
It is very likely that she will eventually have a dedicated page as her profile continues to rise.
Why Martha Atack’s Career Matters in Modern Entertainment
Martha Atack represents a new era in talent management—one where agents are just as influential as on-screen performers. Her career matters because:
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She bridges the gap between traditional TV and digital creators
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She shapes the future of unscripted entertainment
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She helps talent build long-term success rather than short-lived fame
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She understands the pressures and challenges of performers
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She is part of a powerful shift where behind-the-scenes roles are becoming more valued
Her work directly influences what audiences see on TV, online, and on streaming platforms.
How to Contact Martha Atack or Her Representatives
For professional enquiries, Martha can be reached through:
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The official website of Curtis Brown Group
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Industry contact platforms such as The Handbook
Important notes:
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Contact should be business-related only
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Do not attempt to contact her personally
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Her team handles bookings, collaborations, and event requests
How Brands Can Gift or Pitch Products to Martha Atack
Brands wishing to send gifts or pitch products must:
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Use her official representation at Curtis Brown
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Follow proper celebrity gifting procedures
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Avoid contacting her personal accounts
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Provide clear brand information and purpose
This ensures professionalism and protects both the brand and the talent.
Conclusion
Martha Atack has built a remarkable career through hard work, industry understanding, and a natural ability to guide talent. From early acting roles to a leading position at Curtis Brown, she has shown adaptability, intelligence, and vision. Her influence continues to grow as unscripted entertainment and digital media reshape the UK entertainment landscape. While she may not seek fame, Martha’s leadership behind the scenes makes her one of the most important rising figures in the industry today.
FAQs
1. Who is Martha Atack?
Martha Atack is a British talent manager and former actress who has built a strong career in the UK entertainment industry. She is known for her work behind the scenes representing and guiding media personalities, and she currently serves as Head of Unscripted & Entertainment at Curtis Brown Group, a leading British talent agency.
2. What is Martha Atack’s background in acting?
Before moving into talent management, Martha appeared in small acting roles in British TV dramas, such as Casualty and Doctors. These early experiences gave her insight into the acting world, which later helped her when managing and supporting clients.
3. How old is Martha Atack?
Martha Atack was born on August 16, 1991, making her 34 years old as of 2025.
4. Is Martha Atack related to Emily Atack?
Yes. Martha is the younger sister of actress and comedian Emily Atack. They come from a creative family — their mother is actress and voice artist Kate Robbins, and their father is musician Keith Atack.
5. What is Martha Atack’s estimated net worth?
While exact figures are not publicly confirmed, Martha Atack’s net worth is estimated to be between £1 million and £3 million, primarily from her work in talent management.
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